作者戴莉娟3月2日， 周大福 珠宝集团有限公司正式官宣，谢鼎鸿（David Tse）出任集团全球创意总监。这则看似常规的人事变动，在珠宝行业语境中却如同一枚信号弹，清晰传递出这家即将迈入百年的中国珠宝巨头的战略转向——它正将“创意”从单纯的营销执行工具，升级为集团级核心战略资源，全力推进“奢侈品牌化”转型，试图打破“传统 黄金 零售商”的固有标签。谢鼎鸿的履历自带“奢侈基因”，他曾先后为...
Source Link作者戴莉娟3月2日， 周大福 珠宝集团有限公司正式官宣，谢鼎鸿（David Tse）出任集团全球创意总监。这则看似常规的人事变动，在珠宝行业语境中却如同一枚信号弹，清晰传递出这家即将迈入百年的中国珠宝巨头的战略转向——它正将“创意”从单纯的营销执行工具，升级为集团级核心战略资源，全力推进“奢侈品牌化”转型，试图打破“传统 黄金 零售商”的固有标签。谢鼎鸿的履历自带“奢侈基因”，他曾先后为...
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