主播说|蜜雪冰城要上现磨咖啡?有加盟商透露:门店已进货咖啡机

海报新闻
Mar 07

  咖啡圈要变天了,蜜雪冰城要上现磨咖啡?

  蜜雪冰城加盟商爆料:已开始进货咖啡机,有加盟商表示机器已到店,暂未通知使用时间,订购不强制,新店优先配,一台售价3.3万元。

  以前蜜雪冰城虽然也卖咖啡,但基本都是速溶的。现在突然上设备搞现磨,这是要放大招?

  其实,这波操作并不意外。古茗沪上阿姨,早就开始推现磨咖啡。毕竟现在的咖啡赛道,真的太卷了!

  说到卷,就不得不提瑞幸和库迪。瑞幸去年一年狂开8700多家店,库迪虽然刚结束了“9.9元不限量”,但这几年价格战打下来,直接把幸运咖给整不会了。

  有幸运咖加盟商吐槽,以前一天能卖三四千,库迪一来,价格优势没了,最后连店都关了。

  网友都在猜:蜜雪冰城是要用4块钱的柠檬水思路,来搅局9块钱的现磨咖啡吗?

(文章来源:海报新闻)

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