【环球网消费综合报道】饮料市场目前正经历着一场深刻的价值重塑。曾经作为销量支柱的大卖场、超市乃至传统便利店,虽然在渠道构成中仍占据基础地位,但随着消费者购买路径的显著变化,其流量吸引力正面临边际递减的考验。这也是消费逻辑向着更高质量方向迈进的必经之路。消费者需求的日益多元与购买行为的精准化,正推动着传统渠道经历一场深刻的转型升级。流量从传统的宽泛渠道,精准流向了即时零售的配送箱、餐饮渠道的餐桌以及...
Source Link【环球网消费综合报道】饮料市场目前正经历着一场深刻的价值重塑。曾经作为销量支柱的大卖场、超市乃至传统便利店,虽然在渠道构成中仍占据基础地位,但随着消费者购买路径的显著变化,其流量吸引力正面临边际递减的考验。这也是消费逻辑向着更高质量方向迈进的必经之路。消费者需求的日益多元与购买行为的精准化,正推动着传统渠道经历一场深刻的转型升级。流量从传统的宽泛渠道,精准流向了即时零售的配送箱、餐饮渠道的餐桌以及...
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