亚马逊持续加码低价平台“Amazon Haul”

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亚马逊正持续加码其面向低价商品的市场板块“Amazon Haul”,以应对来自Temu和SHEIN等亚洲电商平台的竞争。数据显示,截至2026年3月5日,其美国站已拥有超过3287名活跃卖家。其中,价格是明确的分水岭:在总计超百万个库存量单位(SKU)中,约有1000名卖家专营平均单价低于10美元的商品,其平均年营收约为49.8万美元;而经营10-15美元和15-20美元区间的卖家平均年营收则分别...

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