Ströer FY 2025 consolidated revenue hits EUR 2.1bn with programmatic DOOH up 12% to around EUR 400m

Reuters
Yesterday
Ströer FY 2025 consolidated revenue hits EUR 2.1bn with programmatic DOOH up 12% to around EUR 400m

Ströer reported preliminary FY 2025 results with consolidated revenue at a record EUR 2.1 billion and adjusted EBITDA of EUR 626 million. The OOH Media segment generated FY 2025 revenue of EUR 989 million, including DOOH revenue of around EUR 400 million; the company said OOH market share rose to 10.0% and DOOH accounted for more than 40% of OOH revenue, while programmatic DOOH posted around 12% growth. Digital & Dialog Media revenue rose to EUR 892 million, comprising EUR 442 million from the digital portfolio and EUR 450 million from dialog business. In DaaS and E-Commerce, Statista recorded FY 2025 revenue of EUR 165 million and highlighted the launch of its Statista MCP server for secure realtime access to more than 1 million datapoints; AsamBeauty revenue was around EUR 187 million. Ströer said it is refreshing its strategy to evolve from marketing advertising space into an AI-powered platform business, centered on the Ströer Ad Manager and the Public Mind analytics tool, and appointed Sven Scheffler as its first CTO focused on the core business, effective March 1, 2026. The company also cited the launch of “The Whale” premium LED screen in Hamburg and noted t-online reach growth of 10% in January 2026 and 13% in February 2026. Final FY 2025 figures are due with the annual report on March 23, 2026.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Stroeer SE & Co. KGaA published the original content used to generate this news brief on March 05, 2026, and is solely responsible for the information contained therein.

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