长城汽车董事长魏建军近日以代言人身份为魏牌V9X站台,这一举动引发汽车行业关注。上一次企业掌门人亲自为产品代言的案例,要追溯到雷军为小米11造势时期。尽管同为创始人代言,但两位企业家的出发点存在显著差异:雷军当年旨在强化小米冲击高端市场的决心,而魏建军此举则与其七年前将姓氏赋予品牌的战略决策一脉相承。作为长城汽车高端化进程的核心载体,魏牌自2016年创立便承载着品牌向上突破的使命。从燃油时代到智能...
Source Link长城汽车董事长魏建军近日以代言人身份为魏牌V9X站台,这一举动引发汽车行业关注。上一次企业掌门人亲自为产品代言的案例,要追溯到雷军为小米11造势时期。尽管同为创始人代言,但两位企业家的出发点存在显著差异:雷军当年旨在强化小米冲击高端市场的决心,而魏建军此举则与其七年前将姓氏赋予品牌的战略决策一脉相承。作为长城汽车高端化进程的核心载体,魏牌自2016年创立便承载着品牌向上突破的使命。从燃油时代到智能...
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