美图公司盘中涨近8% 机构指AI可放大头部编辑平台的规模和结构优势

金融界
Mar 06

美图公司盘中涨近8%,截至发稿,股价上涨6.76%,现报5.53港元,成交额3.09亿港元。

近日,美图旗下美图设计室官宣即将接入视频创作模型Seedance 2.0,进一步拓展在电商视频内容创作领域的能力。据官方透露,美图设计室接入Seedance 2.0后,将为电商商家打造一站式视频创作体验,实现从产品展示、功能讲解到场景上身、种草转化的视频内容闭环。

华泰证券表示,综合来看,美图已经形成底层编辑器、中层工具流程、上层场景产品的三层嵌套结构。AI并没有削弱编辑器,而是在上层高感知模块中显著提升单位功能的变现效率,并通过编辑器底层的稳定输出能力,保障结果一致性和商业的可扩展性。显示AI的本质作用是放大头部编辑平台的规模和结构优势。在这一逻辑下,美图并不是被AI冲击的对象,而是AI赋能下的重要受益者。

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