苹果用30亿参数LLM提升App Store搜索转化率

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2026年2月,苹果研究团队发布报告称,通过微调30亿参数大语言模型(LLM),自动生成数百万文本相关性标签,优化App Store搜索排名系统。该模型学习人工评判标准,精准匹配用户搜索词与应用元数据(名称、描述、关键词)。在全量A/B测试中,89%地区转化率提升0.24%,按2025年预估380亿次下载计算,相当于新增数千万次下载。此举突破了传统依赖行为数据、缺乏语义标签的瓶颈。

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