“核心提示”消费降级的时代里,人们还愿意为“审美”付费吗?作者 |詹方歌编辑|邢昀服装行业正在经历一场前所未有的内卷。尤其在女装领域,便宜走量的没有利润,卖高品质的缺少销量。打折清仓成为常态,同质化设计充斥市场,一个问题愈发尖锐:除了便宜,消费者还愿意为什么买单?江南布衣提供了一个反直觉的答案。最新财报显示,这家以独特设计见长的品牌,在截至2025年底的半年里(2026年上半财年)营收33.76亿...
Source Link“核心提示”消费降级的时代里,人们还愿意为“审美”付费吗?作者 |詹方歌编辑|邢昀服装行业正在经历一场前所未有的内卷。尤其在女装领域,便宜走量的没有利润,卖高品质的缺少销量。打折清仓成为常态,同质化设计充斥市场,一个问题愈发尖锐:除了便宜,消费者还愿意为什么买单?江南布衣提供了一个反直觉的答案。最新财报显示,这家以独特设计见长的品牌,在截至2025年底的半年里(2026年上半财年)营收33.76亿...
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