从可爱到艺术,泡泡玛特新IP“Key-A”要讲一个怎样的潮玩新故事?

母婴行业观察
Mar 05

作者/玩具前沿导语:数据显示,泡泡玛特新IP的年度发布数量已从2024年的29个飙升至2025年的57个,几乎翻番。但这种“快”在2026年开年遭遇了市场的迎头冷水。就在一周前,备受瞩目的新IP“放学后的Merodi”线下首销遇冷,门店无人排队,黄牛撤退。在天猫旗舰店,其销量仅1000+件,与同日发售即“秒空”的热门IP“Angry Molly”形成鲜明对比。更早两个月推出的“Supertutu”...

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