2026年3月6日，全球品牌开发与授权平台Authentic Brands Group（下称“ABG”）宣布，将旗下锐步品牌（Reebok）在中国大陆、香港及澳门地区的核心运营合作伙伴，由香港联亚集团更换为新锐运动（上海）有限公司。 锐步近些年在中国市场持续低迷、其线下店在中国市场几乎消失不见。在不少业内人士看来，锐步的困境也是国际二线体育品牌在中国市场的一个缩影。随着中国体育产业的高质量发展，...
Source Link2026年3月6日，全球品牌开发与授权平台Authentic Brands Group（下称“ABG”）宣布，将旗下锐步品牌（Reebok）在中国大陆、香港及澳门地区的核心运营合作伙伴，由香港联亚集团更换为新锐运动（上海）有限公司。 锐步近些年在中国市场持续低迷、其线下店在中国市场几乎消失不见。在不少业内人士看来，锐步的困境也是国际二线体育品牌在中国市场的一个缩影。随着中国体育产业的高质量发展，...
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