亚马逊Haul美国卖家超3000家,聚焦中国低价直邮竞争Temu

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亚马逊Haul(专注中国直邮低于20美元商品)美国活跃卖家达3287家,97.5%来自中国或香港。其卖家按价格分段,低价商品卖家营收各有差异,平台年GMV约20亿美元,SKU超100万件(低于10美元)。亚马逊通过大幅折扣和全球扩张推动其增长,旨在竞争Temu、SHEIN等低价平台,但目前规模仍较小,同时面临进口监管不确定性。亚马逊 Amazon Haul 中国卖家 低价商品 跨境电商

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