雷达财经出品 文|丁禹 编|孟帅苦等多年,B站终于首次实现全年盈利。这一具有里程碑意义时刻的到来,得益于B站连续三个季度实现单季盈利。最终,B站在2025年录得归母净利润11.94亿元,同比扭亏为盈。深入剖析B站盈利背后的驱动因素,广告业务的卓越表现无疑成为了关键引擎。去年,公司的广告收入达100.6亿元,同比增加23%。在当下短视频风靡并“收割”用户大量时间的背景下,B站是目前为数不多仍将重心...
Source Link雷达财经出品 文|丁禹 编|孟帅苦等多年,B站终于首次实现全年盈利。这一具有里程碑意义时刻的到来,得益于B站连续三个季度实现单季盈利。最终,B站在2025年录得归母净利润11.94亿元,同比扭亏为盈。深入剖析B站盈利背后的驱动因素,广告业务的卓越表现无疑成为了关键引擎。去年,公司的广告收入达100.6亿元,同比增加23%。在当下短视频风靡并“收割”用户大量时间的背景下,B站是目前为数不多仍将重心...
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