当阿里巴巴将“淘宝闪购”提升至公司一级战略,并立下“酒类年销百亿”军令状时,一场针对传统酒水流通渠道的变革悄然启动。50亿资金的投向非常清晰:20亿补贴商家、20亿激励骑手、10亿砸向营销。表面看,这只是互联网巨头在即时零售领域的又一次扩张。但深入分析会发现,这次瞄准的“酒水”品类,正在精准击中烟酒店赖以生存的三大命脉▍第一重冲击:价格透明化,信息差价归零过去,烟酒店最舒适的生存空间,叫做“信息不...
Source Link当阿里巴巴将“淘宝闪购”提升至公司一级战略,并立下“酒类年销百亿”军令状时,一场针对传统酒水流通渠道的变革悄然启动。50亿资金的投向非常清晰:20亿补贴商家、20亿激励骑手、10亿砸向营销。表面看,这只是互联网巨头在即时零售领域的又一次扩张。但深入分析会发现,这次瞄准的“酒水”品类,正在精准击中烟酒店赖以生存的三大命脉▍第一重冲击:价格透明化,信息差价归零过去,烟酒店最舒适的生存空间,叫做“信息不...
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