从7.35亿到6.79亿,百度APP正在被用户抛弃

九州商业观察
Mar 07

2026年2月下旬,百度发布2025年第四季度及全年财报,一组持续下滑的数据,为这家互联网巨头的C端业务敲响警钟。作为百度面向普通用户的核心载体,百度APP月活用户连续两个季度环比下降,从年中历史峰值一路回落,即便全年密集推进AI功能升级、整合社区资源,也未能止住用户流失的趋势。在生成式AI与社交内容双重挤压下,百度正陷入“越做AI、越失用户”的尴尬困境,曾经稳固的流量基本盘,正面临前所未有的松动...

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