下一个美团?抖省省背后的万亿野心

商业数据派
Mar 05

剥离掉内容的“抖省省”,能给抖音什么?文|郭梦仪抖音的生活服务业务,正在悄然靠近美团。据雷峰网爆料,抖音生活服务2025年全年支付GMV超8500亿元,同比增速达59%;2026年GMV增速目标定为50%,抖音生活服务将进一步缩小与美团的GMV份额差距。比GMV数字更值得关注的,是其战略重心的悄然演变。马年春节前,抖音悄然上线一款名为“抖省省”的独立App——没有短视频、没有直播,只有极简的团购与...

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