豪车赛道向来是欧美大资本的“舒适区”,然而一家大陆企业的“逆风抄底”,彻底重塑了行业版图。2010年,吉利控股集团斥资约18亿美元(彼时约合人民币130亿元),将连年亏损的沃尔沃轿车业务收入囊中,此举瞬间引爆全球汽车圈。彼时的沃尔沃,年销量已萎缩至33.5万辆,较历史巅峰期锐减超10万辆,海外舆论普遍将这笔交易视为一场凶险的豪赌。16年转瞬即逝,当年被普遍唱衰的交易,现在如何了?01.寒冬猎场,...
Source Link豪车赛道向来是欧美大资本的“舒适区”,然而一家大陆企业的“逆风抄底”,彻底重塑了行业版图。2010年,吉利控股集团斥资约18亿美元(彼时约合人民币130亿元),将连年亏损的沃尔沃轿车业务收入囊中,此举瞬间引爆全球汽车圈。彼时的沃尔沃,年销量已萎缩至33.5万辆,较历史巅峰期锐减超10万辆,海外舆论普遍将这笔交易视为一场凶险的豪赌。16年转瞬即逝,当年被普遍唱衰的交易,现在如何了?01.寒冬猎场,...
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