华住逐渐走上了携程的道路

金错刀
Mar 12

20206年开年,短短一周内,华住接连卷入两起侵害消费者权益事件。在风波背后,这家拥有超3亿会员、全球在营酒店超过1.27万家的行业巨头,也面临着愈发严峻的信任考验。当前,华住正面临RevPAR增长压力,以及开店驱动增长模式的持续现实压力。尽管华住集团已经证明了自己在规模扩张上的能力,可面对未来激烈竞争,集团需要思考的问题之一则在于,当一家企业试图定义一个时代的住宿底座时,或许更需重新校准初心、并...

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