H&M首进里约开店,巴西市场加速拓店

亿恩网
Mar 11

4月25日,H&M里约首店将落户里约苏尔购物中心,面积约1400平方米,推出秋季男女装系列,这是其在巴西圣保罗外的首家门店。品牌计划2026年底再增5家门店,覆盖里约、南里奥格兰德州等地。H&M同步推出巴西节奏营销活动及H&M&RIO专属企划,开业设有优惠与会员福利,里约门店将提供270余个就业岗位,持续深耕巴西市场。

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