哔哩哔哩:广告业务成为核心引擎

浦银国际研究
Mar 10

浦银国际研究●整体业绩优于预期:公司4Q25整体业绩优于预期,并首次实现全年GAAP盈利,这标志着公司跨越了重要的商业化拐点。4Q25总营收人民币83.2亿元,同比增长8%,超出市场预期1.7%。在盈利端,毛利率持续扩张至37.0%,同比提升0.9个百分点。得益于高毛利业务占比的提升以及精细化的成本管控,调整后净利润达到8.78亿元,调整后净利率提升至10.6%,优于市场预期6.4%。●用户生态...

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