如今,潮玩市场规模正向千亿迈进。阿里依靠IP运营平台阿里鱼,在十年间筑起了庞大的线上潮玩生态圈。流量、平台和资本,是阿里切入潮玩领域的砝码,但在自有IP孵化和圈层运营上,电商巨头还有很多功课要补。阿里布局多年的潮玩局,就差线下一块拼图。3月5日,北京商报记者走访时发现,阿里首家线下潮玩店“好运连得 LUCKY LOOP”已在北京低调开业,定位为综合性潮玩集合店,覆盖盲盒、潮流手办、文创周边等。...
Source Link如今,潮玩市场规模正向千亿迈进。阿里依靠IP运营平台阿里鱼,在十年间筑起了庞大的线上潮玩生态圈。流量、平台和资本,是阿里切入潮玩领域的砝码,但在自有IP孵化和圈层运营上,电商巨头还有很多功课要补。阿里布局多年的潮玩局,就差线下一块拼图。3月5日,北京商报记者走访时发现,阿里首家线下潮玩店“好运连得 LUCKY LOOP”已在北京低调开业,定位为综合性潮玩集合店,覆盖盲盒、潮流手办、文创周边等。...
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