新茶饮新赛道:茶颜悦色扩张与蜜雪冰城建园,拼生态与独特性

ITBEAR科技资讯
Mar 12

近期,新茶饮行业在媒体报道中的存在感远不及“龙虾”和AI等热门话题,显得颇为低调。然而,在为数不多的报道中,行业发展的新动向正逐渐显现。随着万店规模成为现实,新茶饮品牌纷纷开启新的变革之路。茶颜悦色,这个曾因克制扩张而备受关注的新茶饮品牌,终于迈出了进军一线城市的步伐。据媒体报道,今年4月,茶颜悦色将在深圳湾万象城和深圳万象天地同步开设“双首店”。自2013年12月在长沙开出首家门店以来,茶颜悦色...

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