电商直播步入下半场,商家们普遍面临一个焦虑:直播内容像“一次性消费”,难以复用。在知名箱包品牌新秀丽与京东数字人的合作中,一种全新解法正在成型。基于京东JoyAI大模型,新秀丽的优质直播内容通过京东自研“数字人直播间复刻”能力,实现长期稳定开播,带来公域流量超60%,直播间人均停留时长近2分钟。通过数字人,品牌不仅找回了失去的“闲时流量”,还重新定义了直播间AI新玩法,带来稳定可持续的转化。AI+...
Source Link电商直播步入下半场,商家们普遍面临一个焦虑:直播内容像“一次性消费”,难以复用。在知名箱包品牌新秀丽与京东数字人的合作中,一种全新解法正在成型。基于京东JoyAI大模型,新秀丽的优质直播内容通过京东自研“数字人直播间复刻”能力,实现长期稳定开播,带来公域流量超60%,直播间人均停留时长近2分钟。通过数字人,品牌不仅找回了失去的“闲时流量”,还重新定义了直播间AI新玩法,带来稳定可持续的转化。AI+...
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