京东外卖“三八”妇女节饮品单量环比增30%

亿邦动力
Mar 09

京东外卖消费观察显示,“三八”节日消费呈现出鲜明的健康与悦己需求。低卡、多巴胺色系饮品已成为年轻人的主流消费选择,三八节活动期间饮品订单量环比提升近30%,其中,以羽衣柚子柠檬水、冰柠咖为代表的果蔬类饮品销量增长超100%。活动期间“0糖0脂、低卡”等饮品热词搜索环比提升超10倍,反映出明确的轻饮消费新风向。地域方面,广州、上海、北京、深圳、成都等城市消费力领先。在到店自提需求的带动下,瑞幸咖啡、...

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