英零售巨头突袭入股彪马成第二大股东,安踏全球化棋局再添新变数?

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英国零售巨头弗雷泽斯集团近日悄然增持彪马股份,以近 6% 的持股比例成为其第二大股东,这一举动直接打破了安踏收购彪马近三成股权、坐稳单一最大股东后的稳定局面,也让本就暗流涌动的国际品牌竞争更添悬念。作为欧洲举足轻重的零售渠道方,弗雷泽斯集团旗下拥有庞大的运动零售网络,与彪马在欧洲市场有着长期深度的业务绑定,此次从重要合作伙伴升级为核心股东,并非简单的财务投资,更意味着渠道资本正式深度介入品牌决策...

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