会员增长疲软、突围“流量依赖” 东方甄选押注B端赛道

北京商报
Mar 10

尽管“去董宇辉”转型阵痛未平,但东方甄选正在加速寻找新的增长渠道。3月10日,北京商报记者发现,近期东方甄选正密集拓展B端业务,入驻瑞祥全球购福利平台,覆盖休闲零食、日用百货等品类。过去一年,有超1200家企业从东方甄选采购商品。  抖音渠道萎缩、App会员增长乏力的双重压力下,东方甄选要想赢得企业客户的芳心,意味着其必须搭建出从选品、定制、结算到售后的企业专业服务链路,更新原有的C端流量运作思路...

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