何小鹏的军令状和中国车企的新剧本

autocarweekly
Mar 09

文|非非叶上个月带儿子去曼谷打冰球。冰场的围挡上一溜LOGO,宾利、玛莎拉蒂、宝马并排挂着,旁边还有个熟悉的面孔:XPENG。我问当地的家长知不知道这个牌子。他说知道,商场里就有店,最近广告挺多。他说,泰国人很认这个,品牌愿意支持孩子玩的东西,家长会觉得你有诚意。他说得轻描淡写,但我记住了那个画面:一辆中国电动车,跟那几个百年豪华品牌平起平坐。那一刻我想,中国车企在海外的叙事,确实换剧本了。泰国:...

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