拼多多修订百亿补贴规则,严控临期商品

DoNews
Mar 12

2026年3月12日,拼多多宣布修订“百亿补贴”活动规则,新规将于次日(3月13日)起生效。平台将原价格要求“不高于其他平台同款价格”调整为“具备较强价格竞争力”,并首次明确临期与超期商品的判定标准,强化对临近保质期及过期商品的管控,防止陈年积压物资进入补贴频道。此举旨在提升补贴商品品质与消费者信任度,优化百亿补贴频道供给结构。

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