当增收不增利成为常态,一路狂奔的昂跑或许应该考虑一下扩张与运营成本之间该如何做好平衡。近日,昂跑发布了2025年财报,净销售额增长,净利润下滑,增收不增利。而几乎是在同一时间,昂跑中国市场最大规模旗舰店在深圳开业。近年来,开店抢占市场成为昂跑在中国市场的主线任务。在业界看来,市场扩张可以为昂跑带来一定的销售额,但同时也会侵蚀部分利润。如何做好门店扩张与运营成本之间的平衡,成为昂跑后续能否在越来越...
Source Link当增收不增利成为常态,一路狂奔的昂跑或许应该考虑一下扩张与运营成本之间该如何做好平衡。近日,昂跑发布了2025年财报,净销售额增长,净利润下滑,增收不增利。而几乎是在同一时间,昂跑中国市场最大规模旗舰店在深圳开业。近年来,开店抢占市场成为昂跑在中国市场的主线任务。在业界看来,市场扩张可以为昂跑带来一定的销售额,但同时也会侵蚀部分利润。如何做好门店扩张与运营成本之间的平衡,成为昂跑后续能否在越来越...
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