用户长大了,用户有钱了,哔哩哔哩终于赚钱了

瀚数财经
Mar 12

成立16年后,哔哩哔哩终于迎来首次全年盈利,不容易。说起对B站最早的印象,不少小伙伴想到的恐怕都是“90后鬼畜”,再后来呢,它又慢慢从鬼畜进化成了Z世代弹幕乐园,甚至学习基地。这么多年下来,B站可以说一直是挺受用户欢迎的年轻人文化社区,也沉淀了大量活跃用户,不过,变现盈利这事儿长期以来都是一个大挑战。可喜可贺的是,到2025年,B站终于实现公司成立以来的首次年度盈利,公司的经营总算正式进入了一个...

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