亚马逊测试应用内跳转品牌官网购物功能,保留Prime权益

亿恩网
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亚马逊在美国测试新功能,允许部分用户通过官方购物应用直接查看品牌官网商品信息。点击商品后,用户将被引导至品牌网站完成购买,同时保留“Buy with Prime”会员权益(如快速配送等)。该测试基于品牌自愿参与,旨在扩大消费者选择范围,但可能涉及数据收集以探索零售广告等商业机会。此前类似试点曾因未经授权展示商品引发争议。

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