外卖亏141亿、闪购涨300%:美团的“舍与得”!

商学同砚社
Mar 11

点击蓝字 关注我们一份财报,两种表情一份财报,两个世界。美团的“防守”与“进攻”,都在这些数字里。11月28日,美团发布2025年第三季度财报。数据出来,市场一片哗然:营收955亿元,同比增长2%。但核心本地商业经营利润转为亏损141亿元。141亿——这是美团历史上最大的单季亏损。但翻开财报的另一页,另一组数字同样刺眼:美团闪购“双11”首日,数百个“品牌官旗闪电仓”销售额涨幅300%;高客单价...

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