乡村快递“最后一公里”难题,拼多多应考

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长期以来,“快递下乡”是一道难解的题。近期,国家邮政局在介绍邮政快递业实事完成情况时指出,2025年持续推进快递进村,直营制企业进村率超过90%,加盟制企业提升至1/3。这组数据背后是一个尴尬的现实,在大多数加盟制快递公司眼里,“快递进村”是一笔不划算的买卖。成本、单量与网点密度等多重因素的作用下,快递的“最后一公里”难题在乡村这一环迟迟未完全攻破。但破局的契机正在发生。自2025年四季度起,依托...

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