保时捷深陷电动化转型阵痛 拟通过大裁员与架构精简自救

格隆汇
Yesterday

3月11日,保时捷公司预计今年销量将持续承压,这家豪华车制造商正致力于应对关税压力,并为其代价高昂的电动汽车战略转型进行路线修正。保时捷预计全年营收将略有下降,最高为360亿欧元(约合419亿美元)。去年,美国关税以及与电动汽车战略转型相关的约24亿欧元支出严重拖累了业绩。

公司此前曾表示,在经历了去年的低谷后,预计2026年情况将有所好转。保时捷周三表示,为实现这一目标,将削减管理层级和架构,并在长期内减少投资。该制造商正在研发定位高于两门跑车和Cayenne SUV的车型及衍生版本,以提升利润率。公司计划在2030年底前裁员约3900人,其中包括2000名临时工。

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