2026年3月上旬，特斯拉在Facebook和YouTube平台密集投放广告，分别推广FSD功能及能源业务。此举标志着其延续十余年的“零传统广告”策略出现实质性调整。此前，特斯拉长期依赖口碑传播、马斯克个人影响力及产品力驱动增长，2022年美国广告支出仅约15.2万美元，远低于行业水平。此次转向恰逢FSD一次性购买方案终止及新车FSD转移资格截止日（3月31日），凸显短期市场策略的务实化演进。
Source Link2026年3月上旬，特斯拉在Facebook和YouTube平台密集投放广告，分别推广FSD功能及能源业务。此举标志着其延续十余年的“零传统广告”策略出现实质性调整。此前，特斯拉长期依赖口碑传播、马斯克个人影响力及产品力驱动增长，2022年美国广告支出仅约15.2万美元，远低于行业水平。此次转向恰逢FSD一次性购买方案终止及新车FSD转移资格截止日（3月31日），凸显短期市场策略的务实化演进。
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