“降本增效”反噬自身:爱奇艺困于死循环,出海与AI难成救世良方

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曾经被视为中国长视频行业标杆的爱奇艺,如今正站在十字路口。截至最新交易日,其股价已跌至1.32美元,市值缩水至13亿美元,较2018年上市时的近300亿美元峰值,仅剩不足二十分之一。这家曾以《狂飙》等现象级剧集引爆市场的平台,如今却陷入营收下滑、利润转亏的困境,其核心战略“降本增效”正遭遇前所未有的挑战。财报数据显示,2025年爱奇艺总营收为272.9亿元,同比下降7%,连续两年出现负增长。更...

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