阿里也盯上泡泡玛特的蛋糕了

快消夜谈
Mar 10

作者|七 七编辑|陈 旭3月5日,北京朝外年轻力中心迎来了一家名为“好运连得LUCKY LOOP"的新店。这是阿里巴巴旗下首家线下潮玩集合店,由大麦娱乐间接全资控股。店铺选址在年轻人聚集的潮流地标,周围百米内就有名创优品旗舰店和火星宠物超市等竞争对手。店内陈列着TNT SPACE、Heyone等第三方品牌产品,也有三丽鸥等阿里鱼授权的国际IP。更引人注目的是,阿里自有IP"Nooobit"和"...

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