马年买“马”有续集,德国运动品牌 PUMA(彪马)日前迎来第二大股东。英国亿万富翁Mike Ashley掌控的英国时尚零售集团Frasers Group收购了彪马近6%的股份,所持比例仅次于中国体育用品集团安踏体育,其旗下的Sports Direct是彪马在欧洲的核心零售渠道。Frasers Group此时入局,横亘在安踏与彪马品牌方之间,或会演变为一场关乎品牌定位、公司治理、定价策略和渠道分配的...
Source Link马年买“马”有续集,德国运动品牌 PUMA(彪马)日前迎来第二大股东。英国亿万富翁Mike Ashley掌控的英国时尚零售集团Frasers Group收购了彪马近6%的股份,所持比例仅次于中国体育用品集团安踏体育,其旗下的Sports Direct是彪马在欧洲的核心零售渠道。Frasers Group此时入局,横亘在安踏与彪马品牌方之间,或会演变为一场关乎品牌定位、公司治理、定价策略和渠道分配的...
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