3月10日消息,大和发表研报指,哔哩哔哩2025年第四季广告收入按年增长加速至27%,受人工智能相关广告客户的广告预算增加及效率提升带动。人工智能相关广告预算在去年第四季按年增长180%,势头延续至今年第一季。除哔哩哔哩持续展现优势的传统强势垂直领域外,该行欣喜看到教育及家居装饰等新兴垂直领域正获得市场关注。日活跃用户按年增长10%至1.13亿,为增长连续第五个季度加速。鉴于人工智能驱动的目标定位...
Source Link3月10日消息,大和发表研报指,哔哩哔哩2025年第四季广告收入按年增长加速至27%,受人工智能相关广告客户的广告预算增加及效率提升带动。人工智能相关广告预算在去年第四季按年增长180%,势头延续至今年第一季。除哔哩哔哩持续展现优势的传统强势垂直领域外,该行欣喜看到教育及家居装饰等新兴垂直领域正获得市场关注。日活跃用户按年增长10%至1.13亿,为增长连续第五个季度加速。鉴于人工智能驱动的目标定位...
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