美团全球扩张遭遇三大拦路虎:国内被卷、伊朗战争和巴西挫败

蓝洞新消费
Mar 11

据彭博社、infomoney和Valor报道,美团的全球扩张之路或许正步入一个微妙的阶段,中东地缘政治紧张局势与其核心中国市场日益激烈的竞争压力交织在一起。这家中国最大的外卖平台此前已因国内激烈的价格战而蒙受损失,这场价格战的对手包括阿里巴巴集团和京东等主要电商巨头。这些压力限制了整个行业的盈利,而美团在巴西遭遇的挫折也使其应对核心业务预期疲软的手段更加有限。美团国际扩张围绕旗下的海外外卖品牌...

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