推火一个IP需要多少钱?叶国富的实践是几千万

36氪
Mar 10

文|兰杰编辑|乔芊过去两个多月的时间里,名创优品创始人、董事会主席兼CEO叶国富曾不只一次表示,未来两年,名创优品将关闭并重开80%的全国门店,从零售公司转向文化创意公司。而名创优品旗下爆火的潮玩IP YOYO(别称“右右酱”)或许是这一转向中的第一份答卷。1月30日,MINISO LAND广州壹号店( 名创优品旗下超1100平方米的超级大店)正式开业,现场的流量明星有两位,一位是歌手徐梦洁,另...

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