金吾财讯 | 华泰证券表示，海外美妆/奢侈品/消费龙头25年全年及25Q4业绩陆续披露。整体来看，多数龙头中国区业务延续25Q3以来回暖趋势：雅诗兰黛中国大陆收入占集团收入比重由25Q3的15%提升至25Q4的22%；欧莱雅称中国大陆市场收入同比增速由25H1低单位数升至25H2中单位数，并指出26年中国大陆市场开局表现强劲；资生堂称25Q4集团核心品牌在华延续良好增长势头；宝洁称在整体消费环境仍偏谨慎背景下，25Q4大中华区收入同比仍实现连续多个季度增长。欧莱雅管理层表示，随着中国股市行情向好，中国消费者对奢侈品牌及医学美妆领域的高端产品购买意愿有所恢复；管理层亦称今年年初以来中国消费者对高端产品的购买信心回暖，且这一趋势没有改变，中国大陆整体势头向好。该机构认为中国大陆高端消费回暖态势有望继续。
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