《大行》高盛:内地App Store及Google Play商店调低佣金 有利游戏发行商盈利及海外扩张

阿斯达克财经
Mar 16

高盛研究报告指出,苹果(AAPL.US)  上周宣布调低中国内地App Store的佣金率;而谷歌(GOOG.US)  亦于3月初宣布对Google Play商店的应用内购买佣金率将从30%降至20%或更低,并将开放第三方支付,允许开发者使用谷歌自家外的计费系统。高盛认为,上述两家公司调低佣金率,将降低手游开发商/发行商的渠道成本,有助扩大其利润,并可节约成本增加研发投入,为初创团队/中小企业提供...

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