一财主播说 | “苹果税”迎来历史性下调 经沟通后的苹果税调整是多赢之举

微博财经-财道工作室
Mar 13

来源:@究竟视频微博

【一财主播说 | “苹果税”迎来历史性下调 #经沟通后的苹果税调整是多赢之举# 】#苹果税降低抽成比例将带来实质性减负#“苹果税”迎来历史性下调。苹果宣布,3月15日起,面向中国大陆iOS及iPadOS的App Store标准佣金率从30%降至25%。年收入低于100万美元的中小开发者以及小程序合作伙伴计划参与者,佣金率从15%降至12%。这一调整是基于苹果与中国监管部门的沟通。对开发者而言,降低抽成比例将带来实质性减负。对消费者而言,iOS 端数字商品与服务溢价将逐步消除,会员订阅、游戏充值、小程序等场景的价格有望下降。近年来,不少开发者、监管机构、用户群体向苹果高抽成叫板。据不完全统计,因涉嫌垄断,苹果在全球至少10个国家和地区被起诉、调查等。此次“经沟通后的调整”不仅提升了开发者待遇水平,更反映出我国在完善数字市场规则方面不断提升监管话语权。

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