从持续烧钱到跑通生态:B站首次全年盈利背后的社区价值重估

镜像娱乐
Mar 12

镜象娱乐文丨祝卿安近期,哔哩哔哩发布2025第四季度及全年财报。数据显示,2025年B站全年总营收达到303.5亿元,调整后净利润达25.9亿元,这是B站首次实现全年盈利。B站董事长兼CEO陈睿将2025年视作B站具有里程碑意义的一年。这一年,那个曾经被调侃为“用爱发电”的二次元社区,终于找到了属于自己商业逻辑的“甜蜜点”。对于一家拥有3.66亿月活跃用户的互联网平台而言,盈利能力的质变绝非...

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