据报道，美国电商巨头亚马逊计划将“Prime Day”促销活动提前至6月下旬举行，这对于这项已有十年历史的重要购物盛事来说，是一次罕见的日程调整。
“Prime Day”活动期间，各类商品（包括服装和电子产品）都享有大幅折扣，而这项活动恰逢返校购物季，家长和学生都等着趁机抢购优惠商品。
这次时间调整还会将“Prime Day”的销售活动安排在亚马逊的第二财季，该季度通常在 6 月 30 日结束。
自 2015 年推出以来，亚马逊的“Prime Day”活动一直都在 7 月举行，但在疫情期间的两年里曾暂停过。
去年，该活动的时长从通常的两天延长至四天，并带动美国零售商的在线消费额达到 241 亿美元，较一年前增长了 30%。上述数据来自 Adobe Analytics。
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