网易(NTES)盘前涨1% 机构料App Store佣金下调对内地娱乐企业盈利有低单位数正面影响

金吾财讯
Mar 13

金吾财讯 | 网易(NTES)盘前涨1%,截至发稿,报117.990美元。消息面上,富瑞研究报告指,苹果下调中国App Store佣金率,包括将App Store内购买及付费应用交易的佣金率由30%下调至25%等。该行认为有关措施对整体娱乐板块属正面因素,预期对主要企业今年盈利的影响为低单位数。该机构表示,网易方面,市场预期今年游戏收入按年增长约8.5%至970亿元,占总收入80%。该行估计九成来自国内市场,四成游戏收入来自iOS;考虑到新措施在3月中生效,预期佣金率下调对今年盈利的影响低于3%。

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