2026年,咖啡赛道的竞争并未有熄火势头,业绩与规模增长的焦虑持续蔓延,成为贯穿全行业的核心命题。日前,多家企业动作频频,拟寻找更多的增长点。瑞幸咖啡大股东大钲资本被曝出买下精品咖啡品牌蓝瓶咖啡(Blue Bottle Coffee),该品牌被市场称为“咖啡界爱马仕”。另外,蜜雪冰城也准备试点咖啡机,记得蜜雪旗下有个专门做咖啡的品牌,叫幸运咖,门店数量已经突破了1万家了,为什么蜜雪冰城还要加码咖啡...
Source Link2026年,咖啡赛道的竞争并未有熄火势头,业绩与规模增长的焦虑持续蔓延,成为贯穿全行业的核心命题。日前,多家企业动作频频,拟寻找更多的增长点。瑞幸咖啡大股东大钲资本被曝出买下精品咖啡品牌蓝瓶咖啡(Blue Bottle Coffee),该品牌被市场称为“咖啡界爱马仕”。另外,蜜雪冰城也准备试点咖啡机,记得蜜雪旗下有个专门做咖啡的品牌,叫幸运咖,门店数量已经突破了1万家了,为什么蜜雪冰城还要加码咖啡...
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