入局养老,美团再造“美团”

诊锁界
Mar 13

巨头入局,会改变游戏规则吗?来源:长青研究社编辑:北玄封面来源:pixabay近期,美团在多个城市上线陪诊到家、代取药、上门助浴等银发服务,并与多地社区养老中心达成合作协议,正式将业务触角伸向养老服务领域。这一动作看似只是本地生活的一次品类扩展,却在行业内激起不小涟漪——一个以效率和即时配送著称的平台,为什么要进入节奏更慢、关系更重的养老赛道?更耐人寻味的是,美团并未选择单点切入,而是围绕“餐饮...

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