2026赛博引力·消费洞察报告 | AI购物“普及元年”:从工具到专属智能体、落地加速度 消费入口要变天

每日经济新闻
Mar 13

消费领域的迭代升级,在2026年春节集中爆发。  这个春节,字节跳动、阿里巴巴、腾讯、百度等互联网大厂累计投入超过80亿元,以红包补贴、场景免单、春晚互动等形式,完成了一场面向全民的AI(人工智能)应用规模化“拉新实验”。  当人们在为走亲访友的礼品选择犯难时,AI助手已能依据收礼人的年龄、爱好与关系亲疏,秒速生成贴合心意的推荐方案;从年货采购到即时消费,AI正以“润物细无声”的方式,嵌入中国人的...

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